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Introducing our Fall 2015 Research Priorities: Augmented Reality

DWRL Staff

Locative Media

Google cardboard headset on a table

Our 2015 Priority in Locative Media is Augmented Reality. Mobile interfaces—including but not limited to smartphones and wearable devices—allow information and sensory experience to be layered over the physical-geographic world, mediating and supplementing users’ perceptions of ‘reality’, space, and place. Given the increased prevalence of such technologies and intense recent interest in rhetorics of space and place, such additions to the lived environment afford rich possibilities for rhetorical scholarship and instruction.

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Introducing Our Research Areas: Locative Media

DWRL Staff

Locative Media

Image showing a large grouping of multicolored pins in a map

Locative media is spatial rhetoric’s digital turn—or, thinking spatially, the digital end of the spatial rhetorics spectrum. With the rise of location-aware technologies and media forms, online and geographic worlds have converged: our online worlds move with us through geographic space thanks to web-capable mobile devices, while ever-more fine-grained geographic data becomes an integral part of online texts and networks.