Augmented Reality: Just Another Marketing Tool?

Sarah Welsh

Locative Media

An augmented reality mobile marketing campaign from Cover Girl. Via Blippar.

A lot of the augmented reality apps that are out there right now, though they have the potential to profoundly shape the human experience, are very well-suited for advertising.

According to some, this isn’t an accident.

In “Augmented Reality or Admented Reality?” Tony Liao notes the “strong early ties the AR industry has had with marketing, to the point where companies in the space are structured around those resources and they mold the technology to the marketing problem space.” Liao suggests that marketing has had a direct impact on the way AR has been developed, helping to move the technology along in a way that caters specifically to marketing needs and purposes. Will the momentum created by advertising in AR be one of the biggest factors to propel this technology forward?

Augmented Reality Has Arrived and It’s Ready to Be Analyzed! Well, Almost.

Sarah A. Riddick

Accessibility, Devices, Locative Media

"win10_HoloLens_livingRoom" by Microsoft Sweden

Lately, augmented reality has been making a lot of headlines in the tech world. This week, for instance, Microsoft revealed its HoloLens, a visual headset that allows people to interact with and manipulate complex, projected visuals. In a promo for the HoloLens, a woman wearing the headset customizes a Volvo car before buying it, building it up from the nuts and bolts with gestures as simple as pressing her thumb and forefinger together. It isn’t quite the tech we see Robert Downey Jr. playing with in Iron Man’s workshop, but it’s pretty close.

Archiving in the Age of Writing Productivity

Ansley Colclough

Digital Archiving

The Digital Archiving team is currently working on the creation of an app that aims to explore what rethinking the “archive” would mean for pedagogy and writing. One implication of rethinking “archiving” and “writing” might be that writing in digital media is always already a process of archiving. How might our daily academic writing change? What technologies aimed at “everyday writing” already exist?

gif-kermityping

The Useful Art of Coding

Lily Zhu

Accessibility, Games, Multimodal Writing

user versus coder

By the time I finished writing this blog post, I had come to a realization that wasn’t even on my mind at the start: The active function (in as utilitarian a sense as possible) of an object is just as important in creative production as its affective and aesthetic potential.

Mapping the Night

Rhiannon Goad

Locative Media

Moon with mapping pin

In the early fall of 1975, Susan Alexander Speeth was stabbed to death when walking home alone at night. Her body was found less than a block from her home. In the aftermath of Speeth’s death, feminists cried the slogan “Take Back the Night.” The call remains a rallying call to mourn the loss of what many women has never had: freedom in public spaces.

While it’s misguided to assume that most violence against woman looks like the Speeth case, the fear of harm while out in public spaces is very real for many women. In the face of this fear, women are turning to their mobile devices.