Introducing Our Research Areas: Locative Media

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Locative media is spatial rhetoric’s digital turn—or, thinking spatially, the digital end of the spatial rhetorics spectrum. With the rise of location-aware technologies and media forms, online and geographic worlds have converged: our online worlds move with us through geographic space thanks to web-capable mobile devices, while ever-more fine-grained geographic data becomes an integral part of online texts and networks. Data is enriched by its association with place and space, and places are augmented with layers of information and sensory experience. Staffers working in the DWRL’s Locative Media research area track and analyze the rhetorical practices, effects, and potentials associated with locative media, continuing the DWRL’s long history of research in spatial rhetorics.

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  1. […] produce infographics and data visualizations and analyze uses of visual rhetoric on Twitter; our Locative Media team, focusing on augmented reality, will account for visual rhetoric while designing an augmented […]

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