Introducing Our Fall 2015 Research Priorities: Typography

Image showing a collection of movable type pieces

In the 2015-2016 academic year, researchers in the Multimodal Writing Research Area will research modern typography and explore the technological, pedagogical, and theoretical relevance of typography to digital rhetorics. The proliferation of design technologies give users an increasing opportunity to make design choices; typography, sometimes assumed to be rhetorically neutral, in fact represents an important set of rhetorically-charged design choices.

Researchers in this area will therefore explore the possibilities of typographic choice not only for visual design, but also as a fundamental aspect of the materiality of writing. By considering and experimenting with typography from many possible angles—creating a typeface, researching leading, tracking, kerning, making text move, examining the intersections of analog and digital type, type and handwriting, and more—staffers in this area will explore the multimodality of text itself, and will articulate the implications of text’s multiple modes for digital rhetoric and composition.

Suggested Reading

Helvetica, directed by Gary Hustwit

Lanham, Richard. “​Digital Rhetoric and the Digital Arts.” ​T​he Electronic Word.​Chicago: University of Chicago Press, 1993.

Brumberger, Eva. “​The Rhetoric of Typography: The Persona of Typeface and Text.”​ T​echnical Communication​50.2 (2003): 206-223.

Leave a Reply

Your email address will not be published. Required fields are marked *