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The first DWRL writing for the web guideline overlaid on an animated GIF. The image links to a longer description.

A cartoon of a variety of different anthropomorphized animals riding in a bus. The animals are singing as they drive. The overlaid text reads First and foremost, use plain English. That doesn’t mean you can’t use technical terms when they’re necessary and appropriate, but it does mean you shouldn’t drown your reader in jargon. You can write informally and personally, but your prose should still be polished.

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