A few weeks ago, on September 10th, Adrian Frutiger passed away in his native Switzerland at the age of 87. If you don't recognize his name, that's just as well: Frutiger was among the foremost typographers in the latter half of the Twentieth Century, and a strong proponent of the...
To Font or not to Font: Type is the Question
As a writer, the most important concept is getting the message delivered—for it to mean to be conveyed, to be quick, and to be memorable. Maybe it’s that pesky background in advertising or the desire for students to learn or my own struggles with language—spelling is not my strong suit,...
Typography: Up and Coming
This sentence is in Lato. Most likely. (more…)
Introducing Our Fall 2015 Research Priorities: Typography
In the 2015-2016 academic year, researchers in the Multimodal Writing Research Area will research modern typography and explore the technological, pedagogical, and theoretical relevance of typography to digital rhetorics. The proliferation of design technologies give users an increasing opportunity to make design choices; typography, sometimes assumed to be rhetorically neutral,...
Introducing Our Research Areas: Multimodal Writing
The Multimodal Writing research area is founded on the assumption that all writing is already multimodal—even traditional or analog writing. “Multimodal writing,” then, is not simply the practice of remediating text or supplementing it with additional media; rather, the DWRL sees “multimodality” as being at the core of writing itself—a...