Image by: Ron Mader One of the most shocking facts I tell my students: I didn’t have a cellphone my freshman year of college. Nor did I have a laptop and tablets were still science fiction tech that only existed in Star Trek. I’m by definition a Millennial, but I'm not quite...
Does this font make me look amateur?
Designers have strong feelings about fonts and will spend hours picking out a font, making it the right size, moving it around to the right place. There are font that should never be used—Papyrus and Comic Sans always seem to make the list. Whereas other fonts are considered top notch—Times...
Picking Software for Font Design
Everyday we encounter fonts and maybe some people think about them, but it doesn’t cross my mind unless the font is hard to read or when I actually design something it comes up. So why might someone design a font? To capture the spirit of their organization in a why...
What Does the Font Say?
We are writing more than ever before—in the US we send 6 billion text messages a day, while every minute Facebook users share nearly 2.5 million pieces of content, Twitter users tweet nearly 300,000 times, and email users send over 200 million messages. How often are we trying to convey...
To Font or not to Font: Type is the Question
As a writer, the most important concept is getting the message delivered—for it to mean to be conveyed, to be quick, and to be memorable. Maybe it’s that pesky background in advertising or the desire for students to learn or my own struggles with language—spelling is not my strong suit,...